PRESS RELEASE – 24th MAY 2010

Bollé, official supplier to La Solitaire du Figaro!

With a wide range of sunglasses designed for the rigours of sailing, leading sports eyewear brand Bollé is proud to be an official supplier to the 41st edition of La Solitaire du Figaro, one of the most prestigious events in water sports.
Endorsed by the world's top skippers, such as Ellen MacArthur and Roland Jourdain, as well as the French Olympic Sailing Team, Bollé expands its lead in the world of sailing by teaming up with France's oldest yacht race, now a leading-edge fixture in the racing calendar.

This partnership will not only secure extensive brand exposure for Bollé at all stages of the event, which takes place from July 20th to August 22nd, 2010, but will also provide a channel through which to promote the group's ″Marine″ range, recognized by professionals as the most technically advanced sunglasses for racing at sea.

Combining polarised anti-glare technology and a hydrophobic coating which repels water off the lens surface, the Bollé Marine collection is ideal for all water sports and guarantees perfect visibility at all times.

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PRESS RELEASE – 19th MAY 2010

Edurne Pasaban, wearing Cébé, has conquered
her 14th 8,000-metre plus peak!

In reaching the summit of Shisha Pangma in Tibet on May 17 2010, the Spanish mountaineer became the second woman to achieve the feat of conquering the fourteen mythical summits of the Himalayas, the fourteen peaks in the world that top 8,000m. Cébé is proud to have travelled with her to the top of the world and to the pinnacle of performance.
And the party could continue. Over and above this achievement, this Cébé-sponsored athlete could be regraded: the South Korean, Oh Eun-sun, who only beat her by a few days in the race to conquer the fourteen summits, could see her achievement ruled out. Her ascent of Kanchenjunga has been contested by the American specialist Elizabeth Hawley, who is a reliable authority on Himalayan mountaineering.
The record could be handed over to our athlete, and Edurne Pasaban could officially become the first woman to have climbed the fourteen highest peaks in the world!

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PRESS RELEASE 19/04/10

BUSHNELL OUTDOOR PRODUCTS ANNOUNCED AS A PREFERRED SUPPLIER TO THE 2010 EUROPEAN RYDER CUP TEAM

Suresnes, France, 19th April 2010 - Bushnell Outdoor Products, the worldwide leader in sports optics, premium eyewear, and outdoor accessories for over 60 years, announced its official agreement today with Ryder Cup Europe to be a Preferred Supplier to The 2010 European Ryder Cup Team at The Celtic Manor Resort, City of Newport, Wales, from October 1 – 3.

Bushnell Outdoor Products, which includes such well known brands as Bushnell, Bollé and Serengeti as well as other quality outdoor accessory brands, has a reputation for developing and marketing the highest quality and most reliable performance products which seek to enhance the experience of outdoor and sports enthusiasts.

Bushnell boasts leading market share in all of the sports optics categories with products consistently winning design and performance awards from prestigious organisations. Bushnell constantly explores emerging technologies to market sports optics that combine leading edge design with performance innovation. It is this dedication that has made Bushnell the most recognised and reputable sports optics brand in the world.

As a Preferred Supplier to The 2010 European Ryder Cup Team, Bushnell Outdoor Products will provide Bushnell Laser Rangefinders, Bushnell binoculars and Bollé sunglasses to The European Team, Caddies and Referees.

Olivier Ciaravino, Vice President and Managing Director Europe of Bushnell Outdoor Products, said: "We are delighted to be a Preferred Supplier to The 2010 European Ryder Cup Team and our prestigious partnership demonstrates that Bushnell Outdoor Products perform at the highest levels of the game."
Ryder Cup Director, Richard Hills, commented: "It is a pleasure to welcome Bushnell Outdoor Products into our family of Preferred Suppliers for The 2010 Ryder Cup. Technology has advanced considerably in recent years and we are delighted that Colin Montgomerie and his European Team, as well as all the caddies, will be able to prepare on The Twenty Ten course using the Bushnell Laser Rangefinders and Bollé sunglasses."

Under the terms of the agreement, Bushnell Outdoor Products will be an exclusive Ryder Cup 2010 Licensee for Bushnell laser rangefinders, Bushnell binoculars, Bollé sunglasses and Serengeti sunglasses and will sell the licensed products on a global basis (with the exception of the US).

• Bushnell is the number one laser rangefinder in professional golf* and the overwhelming product of choice for players on the PGA, LPGA & Champions Tour*. (*Research data provided in 2009 by Darrell Survey Co, the golf industry's official equipment tracking authority).
• Bushnell laser rangefinders, except slope models, are legal for tournament play subject to local rule R&A/USGA 14-3.

Under the terms of the agreement, Bushnell Outdoor Products will be an exclusive Ryder Cup 2010 Licensee for Bushnell laser rangefinders, Bushnell binoculars, Bollé sunglasses and Serengeti sunglasses – further information to follow.

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What Your Oakley Glasses Say about You

Whether you're looking for designer sunglasses for the summer, or day-to-day eyewear for the office, Oakley glasses are a sought after lifestyle choice.

Glasses, especially sunglasses, are all about image. Wearing a pair of prescription Oakley Glasses or sunglasses is not just a functional necessity, but a lifestyle choice. Oakley is a brand that isn't just about empty style or shallow posturing, it's a brand built on innovation and technology. As such, Oakley glasses are loved by athletes, sports lovers and those who live an active lifestyle. Oakley glasses tell the world you are busy living life, not preoccupied with empty fashion.

You Are What You Wear

Your glasses and sunglasses tend to be the first thing people will notice about your image as they're sat right on your face. So choosing the right pair of glasses is one of the most important style choices you will make. What's more, the kind of glasses you wear will lead people to draw conclusions about you – about your lifestyle choices, about your social status, your outlook in the world and your confidence. Oakley glasses are the staple choice for everyone from marathon runners to lifeguards – sporty, expensive and unique, Oakley glasses come in all kinds of variations and colours with ranges carefully designed to appeal distinctively to men and women.

See Things Differently

The Oakley website promotes a wide range of eyewear so you can find the right style and fit – including the Bruce Irons Signature Series and the stylish but functional women's series promoted by athlete and model Karena Dawn. Oakley glasses have always offered some of the coolest looking shades on the beach and in the office. If you want to experience glasses that Oakley describes as, "Like nothing you've ever seen. Like nothing you've ever worn." Then Oakley glasses are for you.

The Oakley Philosophy

People who wear Oakley glasses share their philosophy of design that is in many respects an outlook on life. The five Oakley rules as outlined on the Oakley website are:

• Redefine products by redefining what is physically possible: Nothing is impossible.
• Reject conventional ideas, and when necessary, reinvent from scratch.
• Erase the line between form and function by elevating physics to the level of art.
• Transcend performance innovations into solutions for everyday applications.
• Deliver the unexpected.

If you're looking for glasses that say what you want them to say about who you are, choose the ultimate lifestyle brand. You can find a wide range of Oakley glasses at competitive online prices at Lens Wear
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Oakley Glasses – Driving in Style

New research shows that drivers are increasingly putting lives at risk by not wearing their glasses – it's time for drivers to invest in a pair of Oakley glasses.

Are you ashamed of your glasses? Hate to be seen wearing them in public? Well you could be putting your life, and those of others, in danger. One of the reasons for investing in a pair of designer Oakley Glasses is you'll want to be seen wearing them. Oakley glasses are the ultimate designer brand, chosen by some of the world's top athletes thanks to their ability to fuse function with design. Oakley is an innovative brand that isn't just about empty style but is at the cutting edge of creating glasses that are high performance glasses. Whether you're looking for Oakley glasses for the car, for day-to-day wear, Oakley sunglasses, or dedicated Oakley goggles or sunglasses suitable for sports, you'll find the right pair with Oakley.

Life is an Open Road

A poll of British adults by YouGov commissioned by Auto Windscreens found that half of the people surveyed needed to wear glasses or contact lenses when driving. But one in three did not realise it was against the law not to wear their glasses whilst driving. Around a fifth of those questioned who needed to wear glasses admitted that they had driven without them. As well as risking a £1,000 fine by driving without glasses and three penalty points, drivers are clearly putting road safety at risk. If you feel embarrassed by your glasses, invest in a pair of Oakley glasses and feel proud to be seen wearing your pair. You can also get prescription designer Oakley sunglasses to fit with your lifestyle.

See Things Clearly

In a press release Nigel Davies, Auto Windscreens Sales and Marketing Director, said: "Drivers are not legally required to have an eye test until they are 70 years old, however; it is recommended that all drivers have an eye test at least every two years, even if you think your eye sight is normal." By being pro-active about your eye health, you're not putting yourself or other road users at risk. All drivers must be able to read a number plate from a distance of 20.5 metres. Drivers are urged to remember they have a duty of care while on the road.

Oakley Glasses from Lens Wear

Why Choose Oakley? Oakley glasses promise 'a style for every desire wrapped in the technology of every need.' Whether you're looking for glasses for the office to the running track, you'll find prescription eyewear from Oakley for everywhere in between. At Lens Wear we\'re proud to be a leading online supplier of Oakley glasses - the leading sport and lifestyle brand. Choose a pair of Oakley glasses from us and see the world through new eyes.

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Oakley Glasses for Specs Appeal

If you're looking for prescription glasses, Oakley glasses are a chic solution.

Glasses have had a bad press over the years. But all that's changed thanks to big designer brands like Oakley Glasses. Glasses are essential for many of us. At one point poor eyesight was associated with the thick-lenses and plastic frames of ugly NHS glasses. But there has been something of a glasses revolution in the last two decades. Thanks to leading designers like Oakley glasses, wearing specs is sexy. In fact, Oakley glasses are very much an expression of individual style. With designer brands like Oakley glasses, your glasses can actually be an essential part of your look, ensuring you look chic or sophisticated, sexy or witty.

Oakley Glasses – Love Your Specs

Designer glasses can have a huge impact on how chic you feel. In fact, a survey by Sheila's Wheels discovered that 3.8 million women drivers swapped their prescription glasses for their trendier sunglasses behind the wheel, risking their lives for their looks. With big designer brands like Oakley glasses you won't have to ever feel compromised. Wearing designer glasses you'll love will make all the difference to your confidence and self esteem.

From Geek to Chic

If you need glasses, it's time to discover your inner specs appeal and invest in a designer pair such as Oakley glasses that will create a cool and stylish look. Transform your look with a pair of Oakley glasses. If you still think glasses are geeky, it's time to open your eyes to the fantastic frames from the biggest fashion houses in the world – thanks to Oakley glasses specs are now sexy!

A Lifestyle Choice

Oakley is a lifestyle brand that taps into an active, life affirming philosophy. Oakley was initially created to cater to world-class athletes 'who see the limits of possibility as just another challenge'. Oakley glasses are all about delivering innovative solutions. The Oakley brand prides itself on wrapping technology in art when it comes to delivering premium sunglasses, prescription eyewear and accessories.
Designer glasses such as Oakley glasses have not only transformed how we see the world, they've transformed how the world sees glasses. From geek chic to sassiness and style, glasses signify strength, personality and are as unique as you are.

Check out the fantastic range of Oakley glasses available from Lens Wear.

At Lens Wear we're proud to be a leading online supplier of Oakley glasses. Oakley is the leading sport and lifestyle brand. If you're looking for outstanding value for quality products, look no further than Lens Wear. Have a question? We're happy to help, call our Customer Services on 01249 700660 or email your query to: mail@lens-wear.co.uk

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Oakley Glasses – The Lifestyle Choice

Oakley is a lifestyle brand that has become the only choice for those who won't compromise on performance or style.

Oakley is a lifestyle brand established by Jim Jannard. Jim was dubbed the 'mad scientist' after he launched Oakley in 1975 with just $300 and a clear idea that his products would not only work better, but they'd look better than anything else on the market. And today, Oakley glasses are one of the most sought after brands around thanks to their unbeatable ability to match style and function.

Oakley Glasses – The Philosophy

Oakley is a brand known for its sunglasses, goggles and prescription glasses, and it is much loved by extreme sports fans and athletes. And like many leading sports brands, Oakley Glasses have effortlessly been embraced as a lifestyle label loved for its style as much as for its function. Jim Jannard was quoted as saying: "Everything in the world can and will be made better…If you're going to do something, be brave and jump in, but do something meaningful."

Beyond Convention

Oakley as a brand has its roots in challenging the limits, moving beyond convention and delivering innovative solutions. Oakley glasses began with Jim's invention of the O frame goggle that featured a curved lens loved by sportsmen and athletes. He went on to reinvent glasses and sunglasses for sports. Oakley glasses continued to evolve becoming a vital piece of equipment for some of the biggest athletes such as Lance Armstrong and Mark Allen thanks to their performance and protection.

Oakley: A Coveted Brand

Innovative science meets art is how Oakley sees its brand. And it's not surprising Oakley glasses are now one of the world's leading lifestyle choices thanks to its refusal to compromise on performance or style. The Californian brand has built its legacy on its innovative approach to eyewear. For high performance optical technology and effortless cool, Oakley glasses are a no brainer.
If you want glasses that offer more than just function, Oakley glasses are an aspirational choice. Oakley is now one of the most coveted brands thanks to its iconic style, superior quality and innovative approach. Oakley glasses are equally embraced by the worlds of technology and science, sports and fashion.
If you want to transform your look, style and attitude, you could do worse than to start with a pair of iconic Oakley glasses.

Find a huge range of Oakley glasses at Lens Wear.

At Lens Wear we're proud to be a leading online supplier of Oakley glasses. If you're looking for competitive prices on designer brands, shop online at Lens Wear. Have a question? We're happy to help, call our Customer Services on 01249 700660 or email your query to: mail@lens-wear.co.uk

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Serengeti, award winner of the 2009 Golden Silmo

Serengeti won one Golden Silmo with the Polar PhD™ lenses, for the 16th Edition of the Silmo d'Or. Every year, this award honours the latest technological and creative advances in the optics and eyewear sector.

Serengeti® Polar Phd™ lenses built on the NXT® lens platform feature the newest evolution of polarising and photochromic lens technologies available today. The polarising layer of the Serengeti Polar PhD lens is engineered directly onto the back surface of the lens utilizing Advanced Polarised Surface Technology™ thereby removing the disadvantages of film-based polarised lens construction. Serengeti Polar PhD lenses combine Serengeti's state-of-the-art Spectral Control® technology that filter out 95% of the blue light, the photochromic and polarisation technologies with superior attributes of Trivex® material – lightweight and durable with superior optical quality.

Serengeti® Polar PhD™ lenses meets the highest standards in clarity and performance expected from all Serengeti lenses. The Polar PhD™ lens technology along with the Drivers® and CPG™ hues are exclusive to Serengeti Eyewear.

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Bollé – A History

Bollé® has always been at the forefront of performance, design and fashion. Starting with Seraphin Bollé's early experiments with celluloid combs in Oyonnax, France. Bollé has made a point of applying the latest materials and innovations. The spirit led Seraphin's son, George, to take their advanced experience with molding and nylon materials and apply it to the world of eyewear, setting the stage for even more innovations, like nylon construction and the iconic cat eye frames.

As Bollé has grown, so has its reach. Bollé products are now available around the globe, providing the most advanced technologies and designs available. From the beginnings in 1888 in a small French town to their current status as a leading producer of cutting-edge eyewear, Bollé's goal has been not only to provide the latest in high-tech lenses and frames, but also to exemplify the very definition of high tech.